![]() ![]() In an official response to Essence, H&M shared that “the school aged kids who model for us come to the photo studio in the afternoon after school and we aim for a natural look which reflects that.” This isn’t the first time that the retail giant has been embroiled in controversy. Celebrity hairstylist Vernon Francois responded to the ad, indicating that H&M may have intentionally allowed the young model’s hair to be uncombed and Francois’ response garnered a lot of commentary. The ad featured a young Black girl with a hairstyle that some deemed as inappropriate, messy, and unkempt. Shop some of the available pieces from the H&M swimwear collection below.Fashion retailer H&M has again found itself in hot water after their ad for a printed hoodie sweatshirt went viral. ![]() As for the campaign, to have Kehlani’s song “Tangerine” is just the perfect way to celebrate summer,” said Karin Wiklund Heinig, Division Designer at H&M. We’ve also used more sustainable materials such as recycled polyester, recycled polyamide and recycled elastane. ![]() Bright purple, green and white are such joyous colors while the chocolate brown is a little unexpected. “H&M’s swimwear collection is all about vivid colors and pieces that can be styled in different ways. The eco-friendly collection aligns with H&M’s goal of using only sustainable and recycled materials by 2030. Pieces in the swimwear collection were made using materials such as recycled polyester, recycled polyamide and recycled elastane. Some items in the collection sold out already, like this green High Leg Swimsuit ($29.99), Pink/Patterned Triangle Bra ($5.99) and Padded Bandeau Bikini Top ($17.99). Pieces start at $5.99 for the bikini tops and bottoms and many of the pieces have adjustable ties. ![]() A post shared by Kehlani among the collection’s designs are retro ’90s swirl prints, edgy cutouts and other trendy looks in multi-colors and solids such as bright purple, bright green, dark chocolate brown and white in sizes ranging from XS-XXL. ![]()
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